About Us

Meet our Founder, President, Lead Chemist and Business Consultant, Annabell Catania.

---

Transforming Visions into Successful Brands Through Expert Formulation and Strategic Growth

Catania Consulting Firm (CCF) is a premier private label and business consulting firm that bridges the gap between innovative product concepts and market-ready success. Founded by Annabell Catania, we combine two decades of brand-building expertise with cutting-edge formulation science to help businesses thrive in the competitive beauty and wellness space.

[Our Expertise]

At CCF, we bring together:

• Advanced product formulation with experienced chemists

• Clean, fair-trade ingredient sourcing

• Comprehensive third-party testing

• Strategic business development

• Global manufacturing expertise

• End-to-end brand development solutions

[Our Approach]

We believe in creating products that stand out in the market while standing up to scrutiny. Every formulation we develop undergoes rigorous testing to ensure both integrity and effectiveness. Our commitment to clean, fair-trade ingredients reflects our dedication to quality and sustainability.

[Services Spotlight]

• Product Formulation & Development

• Strategic Sourcing & Procurement

• Business Growth Consulting

• Brand Identity Development

• Manufacturing & Packaging Solutions

• Quality Assurance & Testing

• Retail-Ready Packaging Services

[Our Founder's Story]

Annabell Catania's entrepreneurial journey began at age 19 when she opened her first Day Spa, followed by a successful sunless airbrush tanning spa at 23. After overcoming stage 3 breast cancer, she relocated to Southern California and launched multiple successful brands, including Auntie & Me Natural Beauty, Mr. B's Canine Line, Full CBD Line, Multiple Private Label Skincare lines, SIMPURE Clean Skincare, Bella GLOW Skincare and Nature's Guardian Eco-Solutions to just name a few. Her personal triumph and business achievements have shaped CCF's mission to help others transform their entrepreneurial dreams into reality.

[Our Promise]

When you partner with CCF, you're not just getting a consultant – you're gaining a dedicated ally in your business journey. We bring our decade of global manufacturing experience, extensive network of reliable partners, and proven track record of success to every project we undertake.

Ready to transform your product vision into reality?

Contact us today to begin your journey toward building a successful brand.

---

What Our Clients Say

"I have worked with Annabell at CCF since 2020 and her expertise and willingness to see my vision and help me achieve it is why I'm successful today. Her knowledge goes beyond helping me create my skincare line. She has helped me with sourcing packaging, labels, sourcing ingredients no one else could find. Negotiated for me for overseas deals, helped with my website and so much more. I don't think I could have done it without her. I highly recommend her firm and hiring her for any project you may have."

- Maya B., Southern California

Successful Skincare Brand & Spa Owner

"When I decided to launch my men's grooming line, I was overwhelmed by the complexity of product formulation. CCF guided me through every step, from concept to final production. Their expertise in clean ingredients and sustainable packaging helped us create a premium product that our customers love. Two years later, we're in major retailers nationwide."

- James R., New York

Founder, Modern Men's Grooming Brand

"Annabell's ability to source unique, sustainable packaging solutions transformed our brand image. She found eco-friendly options that perfectly aligned with our values while keeping costs manageable. Our sales have increased 200% since the redesign."

- Sarah M., Portland

Owner, Organic Body Care Company

"CCF's web design team captured exactly what we wanted - elegant, professional, and user-friendly. They integrated our e-commerce seamlessly and provided excellent SEO guidance. Our online sales have tripled since launch."

- David K., Austin

Wellness Brand Entrepreneur

"Working with CCF on our pet wellness line was incredible. They helped formulate safe, effective products and sourced all-natural ingredients. Their knowledge of FDA regulations and pet industry requirements was invaluable."

- Jennifer L., Chicago

CEO, Natural Pet Care Products

"The team at CCF helped us develop our entire spa product line from scratch. Their formulation expertise and understanding of luxury skincare ingredients resulted in products that our high-end clients absolutely love. They even helped negotiate better rates with manufacturers."

- Michael T., Beverly Hills

Luxury Spa Owner

"As a small startup, I needed guidance on everything from formulation to branding. CCF provided comprehensive support that made launching my clean beauty brand possible. Their packaging procurement saved us significant costs while maintaining premium quality."

- Rachel H., Miami

Clean Beauty Brand Founder

"Annabell's expertise in international sourcing is unmatched. She helped us navigate complex supplier relationships in Asia and secured premium ingredients at competitive prices. Our natural supplement line launched months ahead of schedule thanks to her efficiency."

- Robert W., Seattle

Wellness Supplement Company

"CCF transformed our basic product idea into a full-fledged skincare range. Their formulation team created unique blends that set us apart in the market, and their packaging design perfectly communicated our brand story. They truly offer end-to-end excellence."

- Lisa M., San Diego

Founder, Clinical Skincare Line